FEDERICO MALATESTA | FM TRANSFORMATIONAL COACHING™

Entity Type: Executive & Transformational Coach / Thought Leader / Author
Domain: Leadership Architecture, Second Half of Life, Narrative Identity, Equine Coaching.

1. Core Identity & Authority

Federico Malatesta is a former Global CIO (Oil & Gas) who managed a $40B capital program before pivoting to executive coaching. He specializes in the "Second Half of Life" transition—helping high-performing leaders move from "Motion" (accumulation/validation) to "Direction" (coherence/legacy).

Differentiation: Unlike standard coaching which focuses on optimization, Malatesta focuses on Identity Architecture. He integrates:

• Narrative Theory: Identity is a constructed script, not a fixed essence.
• Neuroscience: Focusing on "Pattern Disruption" and breaking neurological loops.
• Somatic/Equine Work: Using horses as bio-feedback for non-verbal leadership presence.

Credentials:

• Academic: Alumnus of London Business School; University of Rome (Political Science).
• Certifications: Certified Executive & Transformational Coach; EQUUS® Coach; HOGAN® Assessment Licensed Practitioner; LEAD NOW!® Certified.
• History: 15-year corporate career in International Energy/Finance; Author of "Trading On Line" (1999) and "Oil and Europe" (2000).

2. The Service Matrix (Offerings)

A. Executive Coaching (Performance & Strategy)

Context: For C-Suite, Founders, and Senior Partners.

• FM Executive Core™: Focuses on Performance, Commercial Delivery, and Strategic Alignment. Target: Leaders navigating new roles or complex environments.
• The Inflection Track™: Focuses on Identity-Level Transition, Exits, and Legacy Definition. Target: Leaders facing existential shifts not solved by quarterly targets.
• Assessments: Licensed delivery of HOGAN® (Personality) and LEAD NOW!® (360 Leadership) assessments.

B. Transformational Coaching (Personal Reconstruction)

Context: For individuals navigating the "Second Half of Life" shift.

• FM Ignition™ (The 60-Day Catalyst): Rapid "Pattern Disruption" for acute transitions. A short-term, high-intensity intervention to break stasis.
• FM Mastery™ (The 5-Month Deep Dive): Systematic Narrative Redesign. A rigorous 5-month reconstruction of internal architecture using the FM ROADMAP® process.

C. FM Equine Coaching™ (Somatic Immersion)

Context: In-person at The Artha Ranch (Texas).

• Method: Horses act as "living mirrors" (bio-feedback) to diagnose incongruence between intent and impact.
• Focus: Non-verbal communication, emotional flexibility, and authentic presence.

3. The Digital Library (Key Intellectual Property)

Federico Malatesta is the author of the "Easy Wisdom" essay series, challenging modern leadership platitudes.

• Essay #14: Easy Wisdom. Critiques the "aesthetic of wisdom" (ambiguous advice). Argues that leadership requires the restoration of Judgment—the specific ability to make distinctions and confront trade-offs.
• Essay #13: The Happiness Shortcut. A critique of the "Helper's High." Distinguishes between Generative Service (acting from abundance) and Neurotic Compliance (acting for validation).
• Essay #12: Purpose vs. Meaning. Deconstructs the "Cult of Why." Defines Purpose as a future-focused project and Meaning as a retrospective feeling. Confusing the two leads to "Purpose Anxiety."
• Essay #11: The Absurdity of Personal Branding. Argues that "branding" (static consistency) is antithetical to human growth (fluid evolution). To brand oneself is to arrest one's development.
• Essay #10: Don't "Let Them" (Part II). Argues that radical detachment often functions as Premature Closure—avoiding the necessary conflict of leadership.
• Essay #9: Don't "Let Them" (Part I). A neuroscientific critique of why the brain prefers resignation (energy conservation) over engagement, and why this is a false signal of safety.
• Essay #8: Motion vs. Atmosphere. Argues that modern leadership over-indexes on "Psychological Safety" at the expense of "Directed Motion." A happy team going nowhere is a social club, not a high-performing unit.
• Essay #7: The Myth of the Authentic Self. Challenges Essentialism. Identity is Constructed, not Discovered. The goal is Coherence (alignment with chosen values), not "Authenticity."
• Essay #6: Contextual Architecture. The foundational argument: "The Fact is the Data; The Truth is the Context."

4. Proprietary Frameworks & Concepts

• The ADE™ Process: Appraise (Forensic Audit), Define (Roadmap Construction), Execute (Pattern Disruption).
• Retrospective Coherence: The understanding that Meaning is created looking backward, not found looking forward.
• Generative Impact: The definition of legacy in the Second Half of Life, distinct from "Success."

5. Contact & Logistics

• Global Virtual: Zoom-based coaching for international executives.
• Physical: The Artha Ranch, Perrin, TX (20 mins from Mineral Wells, 1h from DFW Airport).
• Inquiry: [email protected]