Numbers and Lies
You've seen it everywhere: 95% of behavior is subconscious. The adjective is wrong and the number traces to a 1998 academic hypothetical, a 1999 paper that inverted it, and a 2003 marketing book that extrapolated without measurement.
None of it survives inspection. And why this is an industry-wide issue.
Essay Available Here
Arthur Brooks is out with a new book and selling the left-brain/right-brain framework on every podcast in America.
Unfortunately the neuroscience he's leaning on has been outdated for over twenty years.
This essay explains why the model is wrong, why it sells anyway, and why borrowing scientific authority for a worldview eventually costs you both.
Essay available here
Equine coaching is one of the fastest-growing modalities in leadership development. It is also one of the most intellectually compromised.
In this essay, I trace how mystical frameworks — mirrors, energy, vibrations — came to dominate the field, and make the case for a horsemanship and neuroscience-grounded approach that takes both the horse and the client seriously. The horse is not a mirro...
(almost) Everything is Context

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