Leave Aristotle Alone
Modern happiness culture quotes Aristotle constantly, and has him backwards. From Laurie Santos to the wider self-development industry, eudaimonia gets treated as a feeling you can measure, raise, and optimize. Aristotle meant the opposite: not a mood you rate from the inside, but the activity of a whole life lived well, formed through virtue, realized among others, and exposed to a fortune no...
Numbers and Lies
You've seen it everywhere: 95% of behavior is subconscious. The adjective is wrong and the number traces to a 1998 academic hypothetical, a 1999 paper that inverted it, and a 2003 marketing book that extrapolated without measurement.
None of it survives inspection. And why this is an industry-wide issue.
Essay Available Here
Arthur Brooks is out with a new book and selling the left-brain/right-brain framework on every podcast in America.
Unfortunately the neuroscience he's leaning on has been outdated for over twenty years.
This essay explains why the model is wrong, why it sells anyway, and why borrowing scientific authority for a worldview eventually costs you both.
Essay available here
(almost) Everything is Context

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