The Professors and the Brain they Made Up

You've seen it everywhere: 95% of behavior is subconscious. The adjective is wrong and the number traces to a 1998 academic hypothetical, a 1999 paper that inverted it, and a 2003 marketing book that extrapolated without measurement. None of it survives inspection. And why this is an industry-wide issue. Essay Available Here   

  Equine coaching is one of the fastest-growing modalities in leadership development. It is also one of the most intellectually compromised. In this essay, I trace how mystical frameworks — mirrors, energy, vibrations — came to dominate the field, and make the case for a horsemanship and neuroscience-grounded approach that takes both the horse and the client seriously. The horse is not a mirro...

The annual ritual of New Year's resolutions rests on a flawed premise: that we can identify "right decisions" independent of the stories we're living inside. Most people approach January trying to fix a meaning problem with a purpose tool, expecting new projects to repair old narratives. Identity isn't a fixed core waiting to be discovered, but a scaffolding that evolves with life.  The useful...