Numbers and Lies
You've seen it everywhere: 95% of behavior is subconscious. The adjective is wrong and the number traces to a 1998 academic hypothetical, a 1999 paper that inverted it, and a 2003 marketing book that extrapolated without measurement.
None of it survives inspection. And why this is an industry-wide issue.
Essay Available Here
Arthur Brooks is out with a new book and selling the left-brain/right-brain framework on every podcast in America.
Unfortunately the neuroscience he's leaning on has been outdated for over twenty years.
This essay explains why the model is wrong, why it sells anyway, and why borrowing scientific authority for a worldview eventually costs you both.
Essay available here
The annual ritual of New Year's resolutions rests on a flawed premise: that we can identify "right decisions" independent of the stories we're living inside. Most people approach January trying to fix a meaning problem with a purpose tool, expecting new projects to repair old narratives. Identity isn't a fixed core waiting to be discovered, but a scaffolding that evolves with life.
The useful...
(almost) Everything is Context

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