About Federico
As Chief Investment Officer for a global oil-and-gas major, I led a $40 billion capital program. Today, as a certified Transformational and Executive Coach, I work with leaders to disrupt limiting narratives, re-author their own, and foster lasting change in the people they lead. The reassuring credentials you are probably looking for, with all the proper degrees and certificates, is at the end of this page. But that is only part of my story and possibly, not the most important one. So let me start with another story.
The summer of 2013.
I am stationed east of the former Iron Curtain, midway through my fifteenth year in Oil & Gas, where my days are spent steering multi-billion-dollar capital portfolios and translating volatile barrel prices into board-level decisions across four continents. In those final months I felt the center of gravity shift. Days were still claimed by investment committees, strategy decks for the Board and capital-allocation briefings, but evenings belonged to a different ledger: impromptu coaching sessions with junior executives uneasy about a looming merger. Their questions had less to do with Brent and FX forecasts than with succession angst, stalled ambition, and the creeping sense that their professional narrative no longer matched the facts of their lives. In those closed-door conversations I discovered a more consequential leverage, guiding leaders, not budgets, through volatile terrain. By the time I boarded the flight home that November, an executive and leadership coaching vocation had taken shape.
For the next twelve months I toggled between short consultancy stints and disciplined work on my executive coaching repertoire. Most sessions were aimed at executives and professionals navigating the same disorienting leadership transitions I had just faced. There were other C-suite opportunities, but each offer stalled at the final calculation; the numbers added up, the narrative did not. Then, yet again, everything changed.
”That's what I want to do!” My wife Heli heard me utter those words not fully realizing what I had just said. On the large TV screen the credits started running.
I had just finished watching ”Buck”, a richly textured documentary on the story of one of the most remarkable horsemen in America, Buck Brannaman. I was transfixed. I had never seen anything like this. The grace, the elegance and the power of the horse were perfectly matched by Buck's legendary "feel" for these extraordinary creatures. All I could think was ”I want some of that”.
There was only a minor problem with my plan. I was a 44 year old Business Executive who did not know how to ride. Not in the sense that I was not good at it, but in the sense that I had never taken a lesson, not one. I had been on a pony a couple of times as a child, and on two trail rides as an adult, but that was it. Hardly the stuff of legends. I've always liked horses, but until then it had been a platonic, unrealized passion.
Then, one day, without thinking about it too much, I started calling all of the ranches featured in the documentary to see who would be brave enough to take me as a student.
A New Direction
The questions that drive a career and the ones that redefine a life aren’t as separate as they seem.
As my executive coaching practice evolved, I refined my focus on narrative frameworks and systemic approaches to change, an approach that now shapes my work in transformational leadership and narrative coaching. Along the way, I explored experiential methods - most notably equine-based leadership development - to keep transformation grounded in lived experience rather than abstraction.
Two insights became defining.
First, my vocation lies in guiding senior leaders to confront the tension between the stories that made them and the futures they now need to author.
Second, outside the boardroom and in the saddle, I discovered reined cow horse, a discipline where precision, clarity, and presence decide the outcome. The same attunement that governs a horse’s response under pressure mirrors what leadership demands in complex, volatile, high-stakes environments.
* if you are not familiar with this type of horsemanship, you can click on the video here to watch my TX neighbor Sarah Dawson at work. She is considered "the Roger Federer of cow horse".
Over time, these domains converged. The principles of horsemanship - timing, coherence, and non-verbal communication - proved remarkably effective when translated into executive coaching contexts. A horse’s sensitivity to intention and emotional congruence becomes a live mirror for the dynamics of authority, trust, and relational leadership. Within that silent dialogue, leaders learn to hold pressure without collapse and to act decisively without aggression - skills at the core of transformational leadership.
FM Transformational Coaching™ unites executive insight, leadership frameworks, and lived experience to explore how identity evolves through change.
Rooted in narrative theory, neuroscience, and contemporary psychoanalytic thought, the practice helps individuals and organizations interpret context, act with coherence, and translate insight into meaningful, sustained results.
To combine all of these elements, in 2022 we moved near Weatherford, TX and created a unique coaching venue - The Artha Ranch - integrating reflective coaching retreats with a working horse ranch and keeping transformation grounded in the discipline and grit of daily life. (Details on the Ranch at the end of the Connect page).
YOUR NEXT CHAPTER STARTS HERE
In a focused 30-minute Zoom® conversation, we’ll explore your objectives and assess whether this coaching approach is the catalyst for your next milestone.
START MY FREE DISCOVERY CALLProfessional Credentials & Global Experience
Originally from Rome, Italy, I have studied, worked and lived in 6 countries in the last 30 years.
I am a certified Transformational and certified Executive coach. I am also a licensed, specialty-certified New Life Story® Wellness coach, and a licensed, specialty-certified independent assessor for both HOGAN® Personality & Executive Assessments and LEAD NOW! Executive Self-Assessment and 360 Assessment. Finally, I am also a certified EQUUS® coach and I am specialized in Peak Performance training and Brain science. I am a member of the International Coaching Federation (ICF) and abide by its Code of Ethics.
In my previous corporate life I was the Chief Investment Officer for an Oil & Gas major, in charge of a $40bn. capital investment program.
I have an undergraduate degree in Political Science and completed my post graduate and executive education in International Economics, International Relations, Finance and Leadership development.
I have also been an academic and a journalist, a competitive tennis player and a national reserve champion kickboxer, a nightlife promoter, a serial entrepreneur, a mentor and a mentee, a corporate trainer and a coaching client, a coffee shop owner and a ranch hand. I've travelled to over 50 countries, learned (and then forgot) a few languages.
As an Author, I wrote a couple of books, created online courses, taught live (Financial) Decision Making to over 1000 people.
These days my free time alternates between saddle time on the ranch and writing about leadership and change. The horses keep me honest (and busy); the writing keeps me sharp.
(PS all of the horses featured on this website are our own. Photos courtesy of Cynthia Matty Huber, Charlotte Fryer, Jacklynn Matthews. Video footages from David Lindberg, TedTalk, LinkedIn).
YOUR NEXT CHAPTER STARTS HERE
Let’s begin with a 30-minute Zoom® conversation to discuss where you are, where you want to go, and how this coaching process can help you move forward with clarity and momentum
Get in Touch
If you're not ready for your discovery call yet, but would like to get in touch to share a thought, ask a question............... or just to say Ciao!.... don't hesitate to contact me here
