FM Equine Coaching ™

FM Equine Coaching™

Placeholder Image

In a world where intellect and technology reign supreme, horses offer a sanctuary for the overlooked language of emotions.


Their presence cuts through the tangled threads of self-narration, pulling us from the echoing chambers of our minds and anchoring us to the present moment, where a magnificent creature breathes and dreams beside us.


When the human spirit dances with the horse, a remarkable alchemical exchange occurs. The Self, with its burdens and anxieties, dissolves, replaced by a shared consciousness, a "we" that flows with the rhythm of hooves.


This profound unity, echoing across species, finds a surprising mirror in the ancient Indian concept of Yoga, a Sanskrit term for "oneness", and in the wisdom of Native American Tribes.


In the presence of a horse, we glimpse the possibility of wholeness, a harmonious dance of heart and mind, a whisper of the interconnectedness that lies beneath the surface of our fragmented lives.

FM Equine Coaching™ ​is a dynamic approach to personal transformation that combines the ADE™ coaching framework with a profound experience of self- discovery through the interaction with horses.

Learn to:
  • Listen with awareness
  • Master your focus
  • Communicate effectively
  • Guide your emotions
  • Develop your interpersonal intuition
  • Set clear boundaries

“We are not thinking machines that feel; rather, we are feeling machines that think….I continue to be fascinated by the fact that feelings are not just the shady side of reason but that they help us to reach decisions as well.”


Antonio Damasio, Professor of Psychology, Philosophy, and Neurology, at USC


How does FM Equine Coaching™ work?



Horses are gentle, curious herd animals that instinctually seek connection with other animals and, under the right circumstances, with people. Because of how they operate in a herd, horses pick up any changes in our emotional states much faster than any individual would ever do.

If during a coaching session there is disconnect between our language and our bodies, if our anxieties, wants or needs start to take over, if stories and patterns from the past begin to interfere with our present, or if any fear and uncertainty about the future reflect back on the now, the horses will feel it and they will react to it. Horses don’t know how to deceive. It's not in their nature to pretend to be what they are not.

This unique insight allows the coach to better support the client in the process of uncovering what has been hiding beneath the surface, often for a very long time. 

Bridging between the intention of what the clients are trying to communicate and the feedback that they receive, the horses allow us to appreciate the impact of thoughts, emotions and actions. As a result, FM Equine Coaching™ can unlock and develop a sense of empathy, a recognition that how we show up in the world has an impact on others, whether we are fully aware of it or not. 

“We thought of life by analogy with a journey, a pilgrimage, which had a serious purpose at the end, and the thing was to get to that end, success or whatever it is, maybe heaven after you’re dead. But we missed the point the whole way along. It was a musical thing and you were supposed to sing or to dance while the music was being played.”   

Alan Watts



"Think of the horse as your partner. And it's all one great dance."

Buck Brannaman


Why Federico?


With a unique blend of business acumen, psychological insight, and wellness expertise, I offer a transformative coaching experience that is unlike any other.

The journey from a high-powered corporate role to a specialized coach has equipped me with a distinctive skill set that merges traditional coaching methods with the profound, intuitive feedback of horses.  This combination allows for unparalleled real-time insights into emotional states and interpersonal dynamics.

An extensive international experience and diverse background enable me to understand and navigate complex personal and professional transformations, ensuring that you receive personalized, empathetic, and impactful guidance.

Your coaching experience will be deeply informed, uniquely tailored, and profoundly effective.

FM Equine Coaching™ is available to the FM Transformational Coaching™ and FM Executive Coaching™ clients that can travel in person to the Artha Ranch near Weatherford, TX as part of their coaching program. Every session is tailored to the individual clients and their unique requirements.

Find out more about my EQUUS Coach® certification.

Click Here


Where to next?



free initial DISCOVERY CALL


Take your next first step and book a 20-30 mins discovery call over ZOOM® to explore what a partnership feels like.


'(almost) Everything is Context'The FM Newsletter


Never miss a blog post episode... sign up now to be the first to receive our Newsletter when the latest  '(almost) Everything is Context' post is out. Starting Fall 2024!

Everything (or more realistically, at least a few things) you wanted to know about transforming your life, beneath the veneer of bad science and platitudes that have spammed social media for years.